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Shakib Khan
14 juin 2022
In BIENVENUE SUR LE FORUM
Securities trading app Robinhood and Coinbase User List online used-car seller Vroom saw a “noticeable upswing” in adoption on Super Bowl Sunday, a spokesperson for app analytics firm Sensor Tower told Marketing Dive via email. Its analysis Coinbase User List showed that first-time installs of Vroom jumped 119% from the day before the Super Bowl on Feb. 7, while Robinhood, which was in the news last month after halting purchases of shares in GameStop and other heavily traded stocks, Notched upward 113%. The uptick in Coinbase User List activity likely reflects their respective debuts as Super Bowl advertisers, but even established brands likely saw similarly high levels of second-screening activity. Bud Light, Cadillac, Jeep and Coinbase User List Mountain Dew were among the top performers in online engagement after their ads ran during the game, according to data compiled by EDO. Sports betting site Draft Kings embedded one of the strongest calls to action of the night in a 15-second spot that aired twice during the Super Bowl. The commercial asked viewers to download its sports fantasy game app and participate in its Prediction Challenge” for a chance Coinbase User List to win $1 million. The challenge was a way for Draft Kings to introduce its service to people who are new to fantasy sports games, which are more loosely regulated than sports betting in most parts of the U.S., and extend the reach of its in-game ad. That approach also gives Draft Kings an additional way to measure the effectiveness of its big game spot in turning passive viewers into active participants. The company has separate sports betting and casino apps that were among the gambling apps that saw a 74% weekly surge in downloads in the lead-up to the Super Bowl, according to Sensor Tower data cited by Variety.
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