Let's consider it on the example of brands. . Limited edition New Coke from Coca Cola When it comes to nostalgia, how can one not mention the most atmospheric modern series that allows you to immerse yourself in the s Strange Wonders . Of course, he is loved not only for his retro mood, but, let's face it, this is an integral part of success. The TV movie revived the popularity of fashion trends of that era and such attributes as cassette players and Polaroid cameras. The series also features a drink that at one time became one of the loudest marketing failures New Coke from Coca Cola.
The company chose a bold approach, deciding to release a limited batch of this drink before the release of the next season of the series in . It was intended to further immerse people Switzerland WhatsApp Number List in the context of the mid s. Overall, Coca Cola is the brand that benefited the most from product placement in ``Strange Wonders.'' . Newstalgia campaign from Pizza Hut What can be more powerful than nostalgia? The combination of nostalgia with modern technologies was decided by the international chain of Pizza Hut pizzerias. The result was a campaign with the telling name Newstalgia.
Within it was created a pizza box with augmented reality, which allowed to play the popular s arcade game Pac Man on a smartphone. Marketers directly appealed to the pleasant childhood memories of the audience, offering to feel the atmosphere of favorite establishments from those times. . Gazelle Relaunch by Adidas In , Adidas released an updated version of its legendary Gazelle sneaker model. It first appeared on the market back in and immediately became one of the most popular. The brand changed the design of these sneakers in the s, s and s, but in general their appearance remained quite canonical.