One of the main differences it has with its traditional version is that it focuses more on personalization, on providing the right message to each of the buyer personas, of potential customers. In this way, instead of putting an advertisement on the street for everyone, you can send a personalized email, valuable content that solves a problem, free advice, information available at all times, among many other things. The main objective is for the user to feel comfortable, to have all the facilities to obtain information, and to create a link with the brand. digital marketing media
A moment ago we looked at the media used in traditional marketing, and what about digital? They are alike? In short, the Social networks: It is the first thing that comes to mind for many when they think of digital marketing, and it is not for less, because social fax number list networks are home to many communities, generators of conversation and an ideal medium for interaction between the company and the user. Website : Having a website is like having a house on the internet, because they are spaces that can be customized with useful information about the brand and its
products, in addition to serving different purposes, such as e-commerce. Blog: It is usually a space within the company's website. This is where content marketing is applied, to give free of charge —excuse the redundancy— valuable content to users, on topics related to their sector. Search Engines: The main one is Google, and this is where SEO does its work , since through web positioning you can make your content reach the right prospect and become a customer. Google Ads and Facebook Ads : They are the means of payment