Also, if you don't feel like your social media game is up to par, you can check out this guide to learn how to improve your social media presence. In addition to updating your social platforms, spread the word about your new brand through press releases, email announcements, guest posts, and other forms of online advertising. Promoting your new brand can only help, so don't skimp on this or all your hard work might be for nothing. Advertising Continue reading below Finally, to know if your marketing is working, be sure to monitor your new site's traffic and rankings. It's not uncommon to get things wrong when rebranding, considering everything that goes with it; just be sure to be diligent so you can spot and fix mistakes quickly. 7. Don't forget your mobile site! Marketing through mobile devices is just as popular, if not more so, than actual computers. Don't overlook your mobile site when rebranding.
Make sure your new pages are fax list mobile-friendly i.e. easy to access, easy to read, etc. (read this article if you don't know what your mobile site should look like). Think about the traffic your site generates on mobile devices. If that's what the majority of your audience uses, you might want to think about launching your mobile site first. If that's not the case, however, it's probably wise to focus on your main site first, and then after that work creating an equivalent mobile version. Advertising Continue reading below Hopefully now the idea of rebranding your business is a little less daunting. Don't be afraid to do this, just make sure you put in the time and effort to make your attempt a success. In this episode of Marketing Nerds, Mary Bowling of Ignitor Digital and LocalU sits down with SEJ Editor-in-Chief Jones to talk about local SEO and what businesses should focus on when optimizing their local presence.
They also talked about how new voice and mobile search technology is influencing local SEO and which review sites businesses should focus on. Finally, Mary and discussed content marketing for local SEO and what kind of content will drive customers to your website. Mary Bowling explains how to optimize local SEO, including voice and mobile search Here are, but be sure to listen to the podcast to hear it all: Advertising Continue reading below What businesses should do about local search Well, the local SEO you usually need to rank well on Google Maps to get into local PACS. If you are a brand new business, you need to work on both sides of this equation. You have to do everything we SEOs know how to do to try to rank well organically in Google. Next, we need to layer the things we need to do to rank well in Maps. If we can put that together, then we have our best chance of showing up in those local PACS.