They certainly didn't outspend their rival. In fact, this Phone Number List gain was achieved without making an acquisition, without adding to facilities, and by adding only a staff of 3 incremental people. Our first revenue began just 12 months after the concept was Phone Number List developed and reached $60m in 3 years. To the scale leader in the industry, the $60m loss represented approximately 2% of sales. On the surface it sounds irrelevant, but what if the economy is Phone Number List only giving 3-4% growth and you lose 2%, well it means you underperform expectations.
Think about the flipside at the $180m company that Phone Number List earned growth of 33%? They are truly creators of value for their investors. There is no single recipe for this kind of performance. You have to use all of your tools. You have to focus on the Phone Number List entirety of your business. This series will discuss all of those areas and results oriented approaches to achievement. Optimism for pent-up demand has started to wane in 2016. Businesses I speak with are Phone Number List now in a transitional state and confused in many cases. There is an evident shift toward indecisiveness and cost reduction.
The obvious truth is that it should never be a choice Phone Number List between growth and cost. This is where "And" comes in. We have to drive high yield revenue and better business efficiency consistently. Too often we limit our businesses by believing it is Phone Number List one or the other. Suggesting that one or the other is more important, takes half your team off the field. If cost is emphasized, are sales leaders striving as hard as they should for new revenue? If revenue is Phone Number List the single thrust of the company, is operations really driving costs as low as possible? Is SG&A drifting out of control if revenues slow? Perhaps. Growing in a slow Phone Number List economy is entirely achievable, but typically only for a single competitor in the competitive set.