Thus, the relevance index falls, increasing the cost of advertising. Engagement Engagement is related to indicators such as: Likes Notifications Comments Click And these indicators become important depending on the type of campaign. For example, an outreach campaign should build on the four metrics above because likes and shares can increase organic outreach. Remember: social platforms want maximum user experience. An ad with a low score doesn't offer that experience, unlike one with high engagement numbers. Click Through Rate (CTR) Click Through Rate is the indicator that captures the percentage of users who click the link after seeing your ad.
Keep the following percentages as benchmarks for your average CTR: Facebook: 0.9% Twitter: 1.51% LinkedIn: 0.26% It is an indicator of the quality of the ad, the higher the Israel phone number list CTR, the more appropriate the ad. Often a high CTR can save money on your budget. Here's an example: let's say you launch a campaign for which you pay 1€ for each click and you get 30 clicks from 1000 impressions. Total cost €30. But if you launch a campaign in which you will pay €20 for 1000 impressions and achieve a CTR of 5% then you will get 50 clicks in total. And more clicks and less expense.
Incoming from other platforms Monitoring a site's traffic is important. But when you "run" campaigns on social media it is important to know how much and from which channels traffic is coming to the site. You find it in Google Analytics and it has the following format. Chart source: social media examiner sees the ad on Facebook and clicks the link that takes him to your site, he enters the site but immediately exits. Facebook counts this action as clicks, Google does not. So you might see some inconsistencies in the movement but at least you get the main idea.