Lately, in the world of online stores, it is increasingly difficult to stand out. Not many years ago, setting up an online store cost thousands of euros, although, if it was done well, the return on investment was relatively fast. Today there are platforms that are increasingly simple to implement, thanks to which even your IT cousin can easily make a successful website with a CMS like Prestashop and Woocommerce, simply by installing a few modules and buying a template with everything included, which requires very little customization. In short, in a few days you will have a fully functional online store… Congratulations, you can now be the new king of e-commerce and dethrone Amazon ! If you need a corporate website, WordPress or Joomla will allow you to create sites of an aesthetic quality unimaginable until not long ago in a very short time.
All good news for online entrepreneurs, right? People have finally realized the need to be on the internet to survive in today's environment, and many have taken the initiative to start online with exciting projects of all kinds. The problem is that they and many more have had that same idea, and not hundreds, but thousands of people have launched into creating online number list stores indiscriminately, and they have done it themselves, their cousins, or excellent professionals in web creation ( there are, and very good ones). Sometimes it is surprising to even find that the small neighborhood store near your home has a better online store than some multinationals. But having a beautiful and impeccable store is only the first step. What good would it do you to have a physical store with a spectacular window in a ghost neighborhood, on a street where no one passes.
And what would happen if, in addition, in that same deserted neighborhood, three or four more stores opened, with a quality as spectacular as yours? We are in an increasingly competitive environment, in which the barriers to entry have disappeared and anyone can set up an online store very similar to another, where only the most competitive will survive, and few, very few will succeed . Index of contents In situations like this, where there is great competition, it is necessary to carry out a strategic analysis, and carry out actions focused on optimization. 1. Tips for successfully starting an online store 1.1. do numbers before Setting up an online store is not paying to have a website made for you: that's like believing you're the CEO of a multinational when all you've done is order business cards (very cool, yes). You will need a clear logistics, financial, communication, personnel strategy.