the links must be of quality and come from sites related to yours. Avoid black hat strategies at all costs , as they can cause Google to penalize your site and backfire your efforts. 7) Offer training to your audience The field of online training has grown no less than 900% since 2000, and has been especially boosted by the arrival of the coronavirus. This has made many brands choose to provide free online training that adds value to the user and allows them to attract potential customers. The webinar is a star format in the online training sector, but you have many more options.
For example, in recent times mobile learning and microlearning have become popular , in which content is fragmented and optimized to adapt to user needs. All these formats can be very useful to create a product launch strategy tailored to you. 8) Take Clipping Path advantage of WhatsApp Did you know that WhatsApp has two features specially designed to help companies? The first of them is WhatsApp Business , a free application with which companies can communicate with customers quickly and easily. Its features include sharing business information with customers, offering optimized customer service with autoresponders, sending files, and much more. The second, WhatsApp Shops ,
is an ecommerce solution that makes it possible to integrate purchases within the application itself. Thanks to this functionality, users can buy directly from the chat itself, which speeds up the entire conversion process. These functions make WhatsApp a channel to take into account in any digital marketing strategy. 9) Attract your customers with inbound marketing Outbound or traditional marketing is based on sending unsolicited messages to potential customers, which generates saturation and can be intrusive. As an alternative, inbound marketing is a methodology that is based on attracting customers to the brand organically, adding value to them.