Country - Survey respondents gave an average weight of 2.1 to the importance of a person's country on the impact of the search results they receive. It's easy to demonstrate that country location has one of the biggest influences on search results. Just ask anyone in a different country than the one you are in to do the same search. They will usually have Shadow Making very different results. We kept this weight at the highest +3. Pl: Locality - The survey gave an average weight of 2.3 to the importance of a person's city or locality on the impact of search results. As with Shadow Making the country, we know - and anyone can easily test this - that a city or regional location can have a huge impact.
The survey gave an average weight of 1.6 to the idea that the sheer number of social shares can impact search rankings. Social is usually an Shadow Making indirect benefit, according to Google. He has repeatedly said that he is not trying to measure social signals from Twitter or Facebook to rank results. But social sharing can lead people to link and engage Shadow Making with sites, which are direct drivers. Overall we felt conservative here with a score of +1 made sense. Vd: Piracy - The survey rated the impact of pirated or copyright infringing content at -2.6. Sites with pirated content can indeed be hit hard by Google, but most sites don't and therefore don't need to worry about it.
Remains the foundation of success. It's the first factor Shadow Making on the chart and heavily weighted for a reason. If you have great content, everything good in terms of SEO stems from it. Survey respondents agree, giving it an average of 2.8. Thanks! As always, updating the periodic table of SEO is a lot of work. Thanks again to all of our readers who Shadow Making participated in our survey. Your comments are appreciated. A special thank you to our editor, Barry Schwartz, who watches over the SEO space like no one else. His thoughts and comments were extremely valuable. Finally, a huge thank you to the fine folks at Column Five Media.