At the same time target customer analysis is a complex process that – without effective tools – requires a lot of time and resources. However sales intelligence tools now offer companies the opportunity to effectively reduce research efforts. Because the tools are based on artificial intelligence they perform BB target customer analyzes within seconds using a previously created list of leads. At the same time they continuously determine relevant sales triggers which sales can use to reliably estimate when it is worth contacting a prospective customer.
For the acquisition of new customers - and thus for the overall business success - a BB target customer analysis is a decisive step that companies should not do without under any circumstances. BB lead lists are large datasets of contact directories that companies mostly use for cold calling. It is a common practice in BB to Latest Mailing Database purchase lead or address lists from an address broker as part of the lead generation strategy. But is that really useful and effective? A survey conducted by CSO Insights found that nearly percent of companies are struggling to obtain or create quality BB lead lists. Converting Marketing Qualified Leads MQLs to Sales Qualified Leads SQLsis a difficult task - even for large companies with many resources.
Therefore many companies are looking for more effective alternatives. One of the reasons why buying BB lead lists from an address dealer is not the right way: Such lists are usually based on static data. This means that the data was generated once and then not updated anymore. All statically generated BB lead lists become outdated over time - the companies that bought these lists or addresses are usually at a disadvantage. Why you shouldn't buy lead lists in the first place Buying BB lead lists comes with massive risks that can negatively impact your BB sales and marketing efforts.